Our customer, Adia, believes that the recruitment experience can be better. That technology can be leveraged to eliminate inefficiencies in the world of work. Adia helps jobseekers to find flexible work opportunities in the hospitality, catering, events and promotion industries easily while giving employers access to great talent whenever they need.

In order to strengthen the marketing team, we are looking for the offices in Switzerland (Zurich) and England (London) for a dynamic, agile and business oriented

Marketing Analytics Manager (Focus App Analytics) (f/m, 100%)

In the role of the Marketing Analytics Specialist you will help to drive traffic and digital marketing performance by analysing data, looking for insights and delivering recommendations on how to improve marketing efforts across Switzerland, UK, Germany and the rest of the world as Adia continues to expand internationally. In order to succeed in this role, you need to have deep knowledge of web and app analytics, particularly when it comes to setting up tracking systems and generating insights. Most importantly, you have a strong business acumen and exceptional critical thinking skills.

You love data in all its various forms but the real thrill for you is turning insights into actions which significantly impact the business. You’re unafraid of challenging assumptions, have a passion for marketing and a desire to constantly optimise.

You will report directly to Adia’s global CMO and be part of a new centralised marketing team with domain expertise in SEO, online advertising, social media, CRM and content marketing. Adia’s objective is to build its marketing infrastructure and processes from scratch and scale up marketing performance to support the company’s growth targets.

Ihre Aufgaben

  • Be responsible for reporting KPIs/dashboards and provide a single source of truth
  • Own, create and manage reporting dashboards to stakeholders which include the executive team and country managers
  • Be hands-on, manage the implementation of systems for collecting, managing and reporting on web and app analytics
  • Write-up requirements for setting-up and implementing tracking tools
  • Direct changes to analytics code where required to enable effective tracking across platforms
  • Generate custom campaign parameters for advertising URLs
  • Advise on the resolution of complex analytical and data integrity problems
  • Document all data standards and processes as appropriate
  • Work closely with marketing colleagues to design, conduct, and report on A/B and multivariate tests of SEA, display, email marketing, content marketing and social media campaigns
  • Perform ad hoc analysis on all marketing activity and make strategic recommendations related to the media performance for each store/market, ad and campaign
  • Analyse disparate data points – advertising, sales, web and app traffic – to develop a holistic understanding of user behaviour and trends
  • Align with the Adia Global Controller regarding sales and revenue figures

Ihr Profil

  • A giant brain and busy hands
  • A curiosity of the industry and the nuances of each market
  • 3-5 years’ experience in an analyst role, preferably within a marketing team or agency
  • Excellent Excel and SQL skills
  • Expert knowledge of web and app analytics platforms, starting with Google Analytics and Firebase
  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing, social media and app stores
  • Knowledge of best practices for implementing app events, report generation, interpretation, and data visualisation
  • Strong analytical capabilities, attention to detail and accuracy
  • Ability to work independently with minimal supervision and coordinate the completion of multiple tasks simultaneously
  • Able to communicate data discoveries succinctly – visually and verbally
  • Fluency in English with excellent command of either French or German

Work Environment:

  • May be expected to work irregular hours in Zurich. There are also offices in Germany and there is a flexibility given about working places
  • In return for everything you’ll contribute to our company’s growth, we can offer the following:
  • fast growth, vibrant culture with a high degree of autonomy
  • travel to Adia’s international offices to get to know the market first-hand
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action

Bei Interesse freuen wir uns auf Ihre aussagekräftigen Unterlagen an barbara.wieser@digitalheads.ch

Für weitere Auskünfte steht Ihnen Barbara Wieser gerne zur Verfügung. Digital Heads GmbH, 8700 Küsnacht, Tel. +41 44 260 77 77 oder Mobile +41 79 635 76 53 www.digitalheads.ch