For GNL AG, a leading Swiss-engineered and sustainable footwear brand with the mission and value proposition to regenerate while walking, we are looking for an experienced

E-Commerce & Digital Manager (80%, m/f)

We live in a three-dimensional world and therefore we need a shoe which provides a three-dimensional movement. This is the credo of GNL inventor Jürg Braunschweiler. He invented the perfect cushioning system that works the way nature intended. GNL stands for GLIDE’N LOCK.

Our client is searching for a dynamic and entrepreneurial-minded personality, who can lead and develop the digital platform with experience, drive, ambition and a lot of passion. Your role will mainly be to further develop and implement the online strategy, drive the sales and grow GNL Footwear as a leading online brand.


  • Increase visibility, web-traffic and drive online sales
  • Deliver and implement a strategic approach in driving ongoing traffic to generate sales revenues and build brand awareness across different markets
  • Create significant growth in community, sales and customer satisfaction
  • Lead and manage SEO/SEA, social media and display advertising campaigns as well as email marketing in close collaboration with the online agency
  • Lead and manage social media accounts
  • Further develop customer journey through the various channels and platforms
  • Manage website analytics tools
  • Lead and manage digital advertising agencies
  • Work closely with branding and marketing agencies to plan and execute campaigns and branding guidelines
  • Present sales, revenue, expenses reports, and realistic forecasts to the management team including budget forecasts
  • Identify emerging markets and market shifts while being fully aware of new products and competition status
  • Be the key driver in developing and optimizing the performance and digital brand marketing of the Shopify E-commerce platform and infrastructure


  • Successful previous experience in e-commerce, consistently meeting or exceeding targets
  • Strong background in e-commerce and holistic knowledge in performance marketing
  • In depth experience with digital advertising, email marketing and e-commerce infrastructure
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
  • You are extremely organized and have the ability to prioritize and meet deadlines
  • Willingness, eagerness and ability to learn about new products and their in depth function
  • You would like to be part of a small and driven team
  • You are creative and enjoy multitasking
  • Team oriented with the ability to work independently
  • Fluent in English and German
  • A passion for fitness and health

Are you interested in working within a dynamic and fast-growing organization? We are looking forward to receiving your impressive application.

For further information please contact Barbara Wieser. Digital Heads GmbH, 8700 Küsnacht, Tel. +41 44 260 77 77 oder Mobile +41 79 635 76 53

E-Commerce & Digital Manager (80%)